Social Search
The challenge with Social Search
One of the biggest challenges with searching the social web is how to use a single tool to effectively and efficiently capture only the dialogue that is relevant to your organization.
The social web provides prospects with a nearly infinite number of channels to make their voices heard, making the search for relevant information a daunting task for marketers. Though there are tools to search many of the most common social platforms individually, they don't provide the coverage and context you need to see the big picture.
Sweet Social Search provides access to the entire social web, all from a single location.
What can you do with Sweet Social Search?
Sweet social search, also known as Sweet Hive, enables you to set the criteria on which topics you want to search and where on the social web you want to search for them.
With Sweet Hive, you can search literally hundreds of thousands of individual social sites, in the following categories:
- Forums
- Forum Replies
- Blogs
- Microblogs (Twitter)
- Mainstream News
- Video and Image sites
Why does this even matter?
The Internet has changed the way that buyers buy. Often, buying decisions for products and services are made well before a prospect visits a Website or clicks through an e-mail-traditional measurements of sales readiness and engagement.
Finding the widest and most relevant dialogue across the social web is imperative for marketers because it allows them to identify selling opportunities at their earliest point in a sales cycle- a point where impressions are first taking shape. If an organization can identify these early stage opportunities, it can shape and influence the buying process, drive more demand for its products and lock out the competition.
Simply put, if you are present at the beginning, you can drive more sales.
How Does Sweet Social Search Work?
Getting started is easy. First, create the topics you want to search on the social web. Then, pick the sources of data you want to search.
Sweet social search then scours the social web and returns only those dialogues and content authors that meet your criteria, along with key statistics about each author and post, including:
- How many times the post has been read
- How engaged others are in the post
- Followers of the author (if a Twitter post)
- A link to the full post
Even more powerful, each time an author is captured by one of your searches, a Sweet Social Profile is created for that author. From that point on, Sweet continually looks for content from that author across the social web. When found, the content is added to the authors activity history. Behind the scenes, Sweet is also calculating their engagement and sales readiness. (See more detail on Sweet Social Scoring).
More about Sweet Social Search
Sweet Social Search Features
- Create topic specific searches
- Customize the sources of social data
- Retrieve important data to measure importance and engagement
- Automatically create Sweet profile
Sweet Social Search Benefits
- Capture only relevant social dialogue
- Search all of the social web in a single place
- Expanded prospect community
- Quantify the level of participation and sales readiness
