Social Scoring
What is Social Scoring?
Social Scoring is a way to provide context to an individual or group's social media activity.
An extension of the behavioral scoring model that many marketers are accustomed to using within their current marketing systems, social scoring is a way to better segment leads, provide proper messaging and prioritize lead follow up. When done correctly, this method of scoring can improve the overall efficiency of sales and increase the velocity with which leads move through the sales funnel.
While traditional marketing channels can track prospect behavior through Websites and e-mail open rates, social scoring extends the concept a step further and applies it to social media.
What is so unique about Sweet Social Scoring?
Sweet Social Scoring is the first solution to evaluate an individual's social activity at both a macro and more granular platform level.
At the platform level, Sweet instantly calculates the activity level on Facebook, Twitter and Text as well as the rest of the social web (Learn more about Social Search)
Sweet Social Scoring is unique because it considers all of these individual activity areas and then calculates an overall Sweet Social Score based on customizable weights applied to each area. For example, if you do not wish to provide any weight to Facebook or Twitter, these channels can be de-emphasized in the scoring process.
What can you do with Sweet Social Scoring?
Sweet Social Scoring brings context to an individual's social activity by providing marketers with a clear indication that a specific individual or group is worth engaging with.
The score that is calculated for an individual is based on relevant criteria for that social platform. For example, with Twitter, Sweet examines key indicators such as follower count, relevant updates, follower/following ratio and more. With blogs and forums, Sweet measures how engaging posts are and how influential their authors are.
Sweet Social Scoring provides for all four major areas of the platform (Facebook, Twitter, Text and Hive searches) in addition to an aggregation of the four platform areas into an overall social engagement score.
This provides a simple and effective method for customizing the score to meet each organization's goals and strategies.
Why should you care about social scoring?
The reason is simple...efficiency
It may be true that a large portion of the social dialogue is meaningless to the organization, but, every so often-at any given point in time-there are meaningful conversations occurring. Conversations that, if uncovered and understood, can lead to increased sales opportunities.
Sweet Social Scoring provides a way to sift through the social dialogue "noise" and determine if the author is worth engaging with based on what they are saying and how often they say it.
How Does it Work?
Sweet Social Scoring performs a very complex task, but is simple to use and understand. A few simple steps and Sweet will begin scoring social dialogues automatically.
Step 1: Configure scoring thresholds for specific, platform specific criteria.
Step 2: Establish minimum and maximum values that work for your target market.
Step 3: Establish weights for specific social platforms (i.e Text is more important to you than Twitter).
Step 4: Let Sweet take care of the rest.
Each and every time a social dialogue takes place for a specific author, their activity is matched against your scoring thresholds and social scores are assigned or updated.
More about Sweet Social Scoring
Sweet Social Scoring Features
- Continuously measure social dialogue
- Quantify social activity uniquely per social platform
- Easily establish and modify custom weighting criteria
- Aggregate multiple social scores into one social score
Benefits of Sweet Social Scoring
- Uncover opportunities at the ideal time
- Flexibility to align with overall marketing strategy
- Easily and automatically identify key influencers
- Reliably compare content authors to one another
